Does this nice, springtime weather put you in a good mood? The sunshine motivates people to get outside and interact with others and seems to make everyone more optimistic. The start of spring brings about new life and is a great reminder of how you can refresh and rejuvenate aspects of your business or organization in the new season.
Refresh Your Loyalty Program
One area that may need a refresher is your loyalty program. Loyalty cards are a great way to motivate consumers to shop with you, rather than your competitors. But, have you thought about how you can use your loyalty program as a platform to give back to your community? Companies like eScrip offer a shop-to-fundraise program that allows individuals to raise money for schools and non-profits, just by doing their usual shopping. Users simply go to the website to register their store cards and then select up to three charities that they want to support. If you’re a business or organization that offers a loyalty program, you can register to be a featured merchant and encourage customers to shop with you for a good cause!
Doing Well by Doing Good
The modern-day consumer is selective about where they spend their money; They are more likely to support a company with a focus on giving back. There’s conversation lately about the business concept of “doing well by doing good” – in other words, doing good for others proves to be good for business. Utilizing your loyalty card as a platform for giving is a simple, yet effective way to make a difference in your community.
Photo Credit: Root