There are so many things to love about summer, including outdoor adventures, family vacations, fresh fruit and beautiful flowers. One of our favorite things about the sunshine season is the colors. Colors come alive in the summertime, on pool toys and in breathtaking sunsets alike. It got us thinking about the importance of color in our perception of the world around us.
Color is Crucial
This paper from the Malaysian Journal of Medical Sciences says, “Colour is believed to be the most important visual experience to human beings. It functions as a powerful information channel to the human cognitive system and has been found to play a significant role in enhancing memory performance. Colour can be very effective in learning and educational setting, marketing, communication, or even sport.”
How Can Colors Help You?
Have you thought about incorporating color as a way to spice up your ID cards? Or, what about using colored lanyards to indicate different levels of authority at your facility? For example, staff with greater access could be given red lanyards, opposed to the standard staff who receive blue lanyards. At ski resorts, it’s not uncommon to have VIP visitors, such as celebrities and musicians providing entertainment for events. So why not offer colored badgeholders for those VIP guests that are different from the ones that standard visitors wear?
Whether you’re sourcing prox cards for your business or designing an event badge for a tradeshow, remember the important role that color plays. Colored badge holders and lanyards will help make any experience more memorable for your users. Now, go out and enjoy the colorful summertime!
Photo Credit: Wise Geek