These scorching summer days have us dreaming of snowy slopes. Avid skiers are ready to get their hands on 2015-2016 season passes (if they haven’t already) and ski resorts are ramping up for busy season. Especially here in Colorado, the winter sport community is a close-knit one and the season pass is a first right of passage into that family. So today, we’re focusing on how resorts can use the season pass as a way to build their brand.
Utilize Colored Lanyards
As we mentioned last week, color plays an important role in human perception. Resorts can use color with season passes in a variety of ways. For example, you can issue different colored lanyards for visitors, season pass holders and VIP guests. Or, in ski school, you can use colored lanyards as a way to display a student’s improving ability, that correlates with the trail level that they’re able to ski.
Host Community Contests
Community-based contests are a great way to build excitement, attract new skiers and foster loyalty in long-time season pass holders. Have you thought about hosting a photo contest to find a new background image for your ski badges? Skiers and snowboarders love taking photos on the slopes. And they’d certainly snap some selfies for the chance to win a free season pass! This is a great way to keep your card design looking fresh and get the community involved.
Solutions for Your Season Pass Needs
The team at ID Edge wants to help you have your best season yet. Remember, we can provide pre-barcoded ID cards and a variety of badgeholders and lanyards to meet all of your season pass needs. Also ask us about custom options for unique ways to display your brand.
Photo Credit: SBC Resort Guide